Welcome to the Entrepreneurial Shift:

Ditch one-off client projects and build, market, and sell your own profitable online offer in just 90 days.

Let's go!

This is for you if…

  • You’re making €1–3K but it feels inconsistent or exhausting

  • You’re still charging hourly (and it’s starting to feel limiting)

  • You know you’re undercharging, but struggle to ask for more

  • You want more freedom and time in your day but you feel guilty leaving your laptop at home

  • You are ready to step into your leadership and trust yourself to make confident decisions for you and your business

Meet Janice

When Janice and I first met, she was working in corporate, stable on paper, but deeply unfulfilled.

She thought she needed career clarity. What she actually needed was a different way of working.

We started building her business: her offer, positioning, and client strategy.

But something still wasn’t clicking.

She was still thinking like an employee, even though she had stepped into entrepreneurship.

That’s where the real shift happened.

Not just building the business but, becoming the woman who leads it.

Today, Janice runs Criativa Content Lab, has hired her first videographer, and confidently leads her work as an entrepreneur.

She didn’t just change what she does.

She changed how she sees herself.

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Welcome to the 12-week 1:1 transformation where you stop depending on one-off client projects by building a profitable online offer that creates consistent income so you can finally stop chasing clients every month just to make ends meet.

Before

  • Undercharging and over-delivering

  • Inconsistent income and low-level money anxiety

  • Waiting for permission or readiness

  • Second-guessing pricing and decisions

  • Avoiding sales leadership

  • Reactive calendar

  • High capability, low authority

  • Fear of judgement

  • “I know I can do this… but…”

I want this

After

  • Clear, confident pricing

  • Predictable monthly income (€3k+ baseline)

  • Professional boundaries

  • Calm, self-led decisions

  • Sales conversations led with authority

  • Structured, focused workdays (~4–5 high-quality hours)

  • Entrepreneur identity fully embodied

  • Trust in self + trust in process

  • “I decide. I lead. I move.”

How it works:

  • Define the business, income, and life you actually want.

    Most freelancers don't have a business problem, they have a clarity problem.

    Before building an offer, you'll get clear on the lifestyle, impact, and income you want your business to support. Together, we'll uncover what's working, what's keeping you stuck, and what success genuinely looks like for you.

    Rather than building a business based on what everyone else is doing, you'll create a vision aligned with your values, strengths, and long-term goals.

    By the end of this milestone, you'll have:

    • A clear vision for your business and lifestyle

    • Defined income goals and financial targets

    • Greater clarity on what you want to be known for

    • A stronger sense of confidence and direction

    • The foundations of entrepreneurial ownership

  • Turn your expertise into a profitable online offer.

    You already have valuable knowledge, skills, and experience.

    The challenge is packaging that expertise into a clear offer that solves a meaningful problem and supports the income goals you've defined.

    In this milestone, you'll clarify who you help, the transformation you provide, and how to structure an offer that feels aligned, valuable, and profitable.

    By the end of this milestone, you'll have:

    • A clearly defined offer

    • A compelling transformation for your clients

    • A pricing structure aligned with your goals

    • Greater confidence in your expertise

    • A business model that doesn't rely solely on one-off projects

  • Become the person who can confidently put your offer into the world.  

    Creating an offer is one thing. Sharing it with others is another.

    This milestone focuses on the fears, doubts, and internal resistance that often arise when it's time to be visible, talk about your work, and invite people to buy.

    You'll develop the confidence, courage, and self-trust needed to move forward—even when uncertainty is present.

    By the end of this milestone, you'll have:

    • Greater confidence in sharing your offer

    • Tools to navigate fear, perfectionism, and self-doubt

    • A stronger relationship with visibility and selling

    • Increased consistency in taking action

    • A personalised roadmap for your next stage of growth

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