Welcome to the Entrepreneurial Shift:
A 12-week live group transformation where you take ownership your income, your clients, and your time.
This is for you if…
You’re making €1–3K but it feels inconsistent or exhausting
You’re still charging hourly (and it’s starting to feel limiting)
You know you’re undercharging, but struggle to ask for more
You want more freedom but don’t know how to structure it
You enjoy your clients, but don’t want to work all day
Meet Janice
When Janice and I first met, she was working in corporate, stable on paper, but deeply unfulfilled.
She thought she needed career clarity. What she actually needed was a different way of working.
We started building her business: her offer, positioning, and client strategy.
But something still wasn’t clicking.
She was still thinking like an employee, even though she had stepped into entrepreneurship.
That’s where the real shift happened.
Not just building the business but, becoming the woman who leads it.
Today, Janice runs Criativa Content Lab, has hired her first videographer, and confidently leads her work as an entrepreneur.
She didn’t just change what she does.
She changed how she sees herself.
Welcome to the 12-week group transformation designed to support both your strategy and your identity.
Before
Undercharging and over-delivering
Inconsistent income and low-level money anxiety
Waiting for permission or readiness
Second-guessing pricing and decisions
Avoiding sales leadership
Reactive calendar
High capability, low authority
Fear of judgement
“I know I can do this… but…”
After
Clear, confident pricing
Predictable monthly income (€3k+ baseline)
Professional boundaries
Calm, self-led decisions
Sales conversations led with authority
Structured, focused workdays (~4–5 high-quality hours)
Entrepreneur identity fully embodied
Trust in self + trust in process
“I decide. I lead. I move.”
12-week structured container
Weekly live group coaching calls
Monthly 1:1 coaching calls
Identity + mindset recalibration
Pricing + offer restructuring framework
Client acquisition strategy (practical + sustainable)
Boundary scripts + sales support
Cashflow + financial clarity support
Accountability + action tracking
Community of like-minded women
How it works:
The Three Core Pillars
Think like an entrepreneur
Shift your identity, confidence, and relationship to money
Structure like an entrepreneur
Build offers, pricing, and income systems that actually support you
Lead like an entrepreneur
Set boundaries, work with intention, and show up like a leader in your business